Find Your Retention Rate:

 

Total Possible Visits:

Enter the number of cars you sold in the past year

 

______ cars sold this year

x 3 visits = ______

 

Total Possible Visits = _______

 

 

 

Total Actual Visits:

Enter the number of visits your service department has received this year (or a close estimate)

 

Total Actual Visits = ________

 

 

 

Current Retention Rate:

 

______ Actual Visits /

______ Possible Visits

 

Current Retention Rate = ______

 

Total Possible Visits:
100 Cars x 3 Visits per Year = 300 Possible Visits

 

Actual Visits:
300 Possible Visits x 30%* = 90 Actual Visits

 

 

* N.A.D.A data proves that a total of only 30% of customers will return to the dealership where they purchased their vehicle to have it serviced.

Total Possible Visits:
100 Cars x 3 Visits per Year = 300 Possible Visits

Actual Visits:
300 Possible Visits x 60%* = 180 Actual Visits

 

* We conducted a Case Study on a large
General Motors Dealership and found that with use of Prepaid Maintenance dealerships retain an average of 60% of customers.