 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
WHY USE CERTIFIED MAINTENANCE?
Our typical dealer/client doubles or triples their CP/RO count.
% = Customer Retention Rate
based on 100 Cars Sold
Retained customer = 3 visits per year
Find Your Retention Rate:
Total Possible Visits:
Enter the number of cars you sold in the past year
______ cars sold this year
x 3 visits = ______
Total Possible Visits = _______
Total Actual Visits:
Enter the number of visits your service department has received this year (or a close estimate)
Total Actual Visits = ________
Current Retention Rate:
______ Actual Visits /
______ Possible Visits
Current Retention Rate = ______
100 Cars x 3 Visits per Year = 300 Possible Visits
Actual Visits:
300 Possible Visits x 30%* = 90 Actual Visits
* N.A.D.A data proves that a total of only 30% of customers will return to the dealership where they purchased their vehicle to have it serviced.
Total Possible Visits:
100 Cars x 3 Visits per Year = 300 Possible Visits
Actual Visits:
300 Possible Visits x 60%* = 180 Actual Visits
* We conducted a Case Study on a large
General Motors Dealership and found that with use of Prepaid Maintenance dealerships retain an average of 60% of customers.