Blog | The Latest from Performance Admin Corp.

Rick Knight

Rick Knight pioneered Private Label Maintenance for franchise dealerships and Allied Industry Partners by drawing on his experience as a Service Technician in the mid 80s and early 90s. He founded Certified Maintenance® and Performance Administration Corp.® in 1996 as a means to drive customers back to the issuing dealership for service to increase customer loyalty and repurchase intentions. Rick has grown his business to be the largest provider of Private Label Maintenance Programs in the country and continues his growth by providing new ideas and insights to improve customers’ sales to service experiences at the dealership.
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Recent Posts

The Importance of Google My Business for Auto Dealers

Posted by Rick Knight on August 16, 2019
By now, you may have heard of Google My Business, the online profile platform that’s changing the way that business owners connect with their customers online. Google My Business ensures that ...

Topics: Automotive Marketing, Retention Strategy, Sales Process, Dealership Loyalty, Marketing, Customer Reviews, Google My Business

What Is a Google My Business Profile and Why Do You Need One?

Posted by Rick Knight on August 2, 2019
We live in a digital age in which a wealth of information about products and local businesses is available right at our fingertips. In fact, any business that hasn’t established itself online is ...

Topics: Technology, Marketing, Relationship Building, Customer Reviews, Social Media, Customer Centric Process, Google My Business

What Is DISC? Part II: DISC for Auto Dealerships

Posted by Rick Knight on July 19, 2019
In Part I, we discussed DISC assessments and employee behavior. But how can you use DISC for auto dealerships?

Topics: DISC Assessments, DISC Employee Behavior, DISC for Auto Dealerships

What Is DISC? Part I: Achieving Success Through DISC Employee Behavior and Personality Assessments

Posted by Rick Knight on July 5, 2019
Do you know about DISC employee behavior? Ever wonder why certain people are in certain roles? We’ve all been there: dealing with a salesperson who discusses all the technical specs of a new product ...

Topics: DISC Assessments, DISC Employee Behavior, DISC for Auto Dealerships

Auto Dealership Service Customers — You Brought Them Back, Now What?

Posted by Rick Knight on June 21, 2019
In our last blog, we discussed analyzing your dealership’s current state and how to boost your customer retention. A great way to keep people coming back is with personalized customer service and a ...

Topics: Complimentary Maintenance, Retention Strategy, Service Revenue, Service Traffic, Warranties, Service Advisors, Dealership Service Customers

Automotive Customer Retention — Are Your Customers Coming Back?

Posted by Rick Knight on June 7, 2019
Any franchise auto dealer worth their salt can quickly and easily tell you how many cars they’ve sold. We’ve all got that info readily available. But do you know how many of those customers were ...

Topics: Automotive Customer Retention, Service Management Software, Complimentary Maintenance, Retention Strategy, Service Revenue, Service Traffic

Nurturing Customer Relationships with Email Correspondence

Posted by Rick Knight on May 24, 2019
We recently discussed the importance of replacing direct mail with an email welcome kit. Once you’ve welcomed your new customers with an engaging, interactive, and powerful message, the next step is ...

Topics: Automotive Marketing, Automotive Customer Retention, Complimentary Maintenance, Retention Strategy, Technology, Dealership Loyalty, Marketing, Rewards Programs, Customer Centric Process

Is it Time to Replace Direct Mail with an Email Welcome Kit?

Posted by Rick Knight on May 10, 2019
When you’re trying to increase the customer retention at your auto dealership, you’ve got to get personal. Traditionally, this involved a lot of printed materials that were sent to customers to ...

Topics: Automotive Marketing, Complimentary Maintenance, Retention Strategy, Technology, Dealership Loyalty, Marketing, Relationship Building

Utilizing Auto Dealership Digital Signage to Promote Your Service Department

Posted by Rick Knight on April 19, 2019
By now, your dealership has probably gone away from giant inflatables and wacky waving inflatable tube men, and moved onto more sophisticated digital marketing strategies. But while you’re building ...

Topics: Automotive Marketing, Automotive Customer Retention, Complimentary Maintenance, Technology, Service Revenue, Service Traffic, Marketing, Relationship Building, Social Media