Blog | The Latest from Performance Admin Corp.

Rick Knight

Rick Knight pioneered Private Label Maintenance for franchise dealerships and Allied Industry Partners by drawing on his experience as a Service Technician in the mid 80s and early 90s. He founded Certified Maintenance® and Performance Administration Corp.® in 1996 as a means to drive customers back to the issuing dealership for service to increase customer loyalty and repurchase intentions. Rick has grown his business to be the largest provider of Private Label Maintenance Programs in the country and continues his growth by providing new ideas and insights to improve customers’ sales to service experiences at the dealership.
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Recent Posts

How to Deal With Fake Auto Dealer Reviews

Posted by Rick Knight on March 22, 2019
Negative reviews can make or break an auto dealership. Although several other factors affect the reputation of a car dealership, customer reviews carry maximum weight. Almost all car buyers start ...

Topics: Automotive Customer Retention, Marketing, Relationship Building, Customer Reviews, Rewards Programs

The Keys to Training Service Advisors

Posted by Rick Knight on March 8, 2019
An efficient and well-trained service advisor is pivotal to a car dealership’s success. Properly training service advisors is vital — great service advisors can create customers for life, while ...

Topics: Service Revenue, Service Traffic, Staff Training, Service Advisors

Complimentary Maintenance FAQs

Posted by Rick Knight on February 26, 2019
Complimentary maintenance plans are structured to function as automotive consumer retention solutions for franchised auto dealers. 

Topics: Complimentary Maintenance

Book Review: Take the Stairs

Posted by Rick Knight on February 12, 2019
In this feature, Rick Knight, President and Founder of Performance Administration Corp., will discuss what he's been reading lately, and how it applies to franchise dealerships and the auto industry. ...

Topics: Book Review

Why Auto Dealership Marketing is a Long-Term Strategy, Not a Quick Fix

Posted by Rick Knight on January 28, 2019
In the past (and to this day, quite frankly), auto dealers have tried everything to drum up business. Catchy jingles, funny commercials, tent sales, giant inflatables, you name it. And while some of ...

Topics: Automotive Marketing

How Our Certified Maintenance Program Continues to Grow

Posted by Rick Knight on January 8, 2019
Performance Administration Corp. is the provider of Certified Maintenance Complimentary Maintenance Programs, offering personalized maintenance program administration for franchise dealerships, ...

Topics: Complimentary Maintenance

Improving Your Dealership Appointment Making Skills — 6 Useful Tips

Posted by Rick Knight on December 27, 2018
In the auto dealership space, making appointments consumes a major portion of the week’s responsibilities. However, every effort does not yield the desired results or steady business. You need to ...

Topics: Staff Training

Does Your Dealership Need a Vehicle Exchange Specialist?

Posted by Rick Knight on December 4, 2018
Does your dealership need a vehicle exchange specialist? Do you even know what a vehicle exchange specialist is and/or does?

Topics: Sales Process

Getting Personal With Your Automotive Customer Retention Strategy

Posted by Rick Knight on November 20, 2018
It’s a statistic that gets repeated frequently because it’s important and it’s true: it can cost five times as much to acquire a new customer as it does to simply retain a current one. If this is the ...

Topics: Automotive Customer Retention, Retention Strategy