Blog | The Latest from Performance Admin Corp.

Getting Personal With Your Automotive Customer Retention Strategy

Posted by Rick Knight on November 20, 2018
It’s a statistic that gets repeated frequently because it’s important and it’s true: it can cost five times as much to acquire a new customer as it does to simply retain a current one. If this is the ...

Topics: Automotive Customer Retention, Retention Strategy

Managing Your Customer Base and Minimizing Customer Churn

Posted by Rick Knight on August 27, 2018
The words “customer churn” are enough to make even the most successful business owner’s stomach churn. Why? Lost customers translate into higher costs spent on marketing and reaching out to get new ...

Topics: Automotive Customer Retention

Going Above the Call of Duty: Unique Services to Add to a Customer Retention Plan

Posted by Rick Knight on August 15, 2018
The automotive world is an ever-changing landscape, with digital disruptors such as Carvana changing the game, as well as auto manufacturers announcing cuts to the complimentary maintenance coverage ...

Topics: Retention Strategy, Automotive Customer Retention

Selling Maintenance Contracts in the Service Drive: Do You Have a Process in Place?

Posted by Rick Knight on August 8, 2018
We’ve said it before and it bears repeating: certified maintenance is an essential tool to help increase customer retention. When you retain customers instead of engaging in a constant race to find ...

Topics: Complimentary Maintenance, Automotive Customer Retention

Continental-National: Using Certified Maintenance to Help Dealerships Build Value, Customer Retention, and Blue Sky

Posted by Rick Knight on July 25, 2018
For the past 25 years, Mark Krejci has been president of Continental-National, an F&I development company that creates and manages dealer reinsurance and other asset-building programs for automobile ...

Topics: Automotive Customer Retention

The Customer Centric Process Part 3: Bridging the Gap and Building Relationships

Posted by Rick Knight on July 1, 2018
In the past, automobile dealerships only had to compete with one another. As you drove down the road or flipped through the TV channels, you'd see one dealership with an inflatable gorilla out front ...

Topics: Customer Centric Process, Automotive Customer Retention

The Customer Centric Process Part 2: Building Value in Sales ... And Throughout Your Organization

Posted by Rick Knight on June 8, 2018
A customer centric approach isn't something a dealership simply stumbles into or takes on halfheartedly. It has to be a deliberate decision that starts with the owner and moves through the entire ...

Topics: Customer Centric Process, Automotive Customer Retention

The Customer Centric Process: Delighting Customers (and Retaining Them)

Posted by Rick Knight on June 1, 2018
As we’ve moved through the first two decades of the 21st century, the auto sales landscape has changed so much as to be almost unrecognizable. Car sales are down from their peak in 2006. More and ...

Topics: Customer Centric Process, Automotive Customer Retention

Ensuring That Your Auto Service Appointments Get Booked and Stay Booked

Posted by Rick Knight on April 5, 2018
So your dealership is selling lots of new cars. Congratulations — but the work isn’t done! Unless you’re making sure each and every one of those new car customers is showing up for their auto service ...

Topics: Automotive Customer Retention, Retention Strategy