Blog | The Latest from Performance Admin Corp.

Nurturing Customer Relationships with Email Correspondence

Posted by Rick Knight on May 24, 2019
We recently discussed the importance of replacing direct mail with an email welcome kit. Once you’ve welcomed your new customers with an engaging, interactive, and powerful message, the next step is ...

Topics: Automotive Marketing, Automotive Customer Retention, Complimentary Maintenance, Retention Strategy, Technology, Dealership Loyalty, Marketing, Rewards Programs, Customer Centric Process

Is it Time to Replace Direct Mail with an Email Welcome Kit?

Posted by Rick Knight on May 10, 2019
When you’re trying to increase the customer retention at your auto dealership, you’ve got to get personal. Traditionally, this involved a lot of printed materials that were sent to customers to ...

Topics: Automotive Marketing, Complimentary Maintenance, Retention Strategy, Technology, Dealership Loyalty, Marketing, Relationship Building

Utilizing Auto Dealership Digital Signage to Promote Your Service Department

Posted by Rick Knight on April 19, 2019
By now, your dealership has probably gone away from giant inflatables and wacky waving inflatable tube men, and moved onto more sophisticated digital marketing strategies. But while you’re building ...

Topics: Automotive Marketing, Automotive Customer Retention, Complimentary Maintenance, Technology, Service Revenue, Service Traffic, Marketing, Relationship Building, Social Media

What Are Facebook Recommendations and Why Do They Matter to Your Dealership?

Posted by Rick Knight on April 5, 2019
Have you heard that Facebook Reviews are now Facebook Recommendations? Were you paying attention to Facebook Reviews in the first place? In any case, you need a streamlined review process. Online ...

Topics: Automotive Marketing, Marketing, Customer Reviews, Social Media

Why Auto Dealership Marketing is a Long-Term Strategy, Not a Quick Fix

Posted by Rick Knight on January 28, 2019
In the past (and to this day, quite frankly), auto dealers have tried everything to drum up business. Catchy jingles, funny commercials, tent sales, giant inflatables, you name it. And while some of ...

Topics: Automotive Marketing

How the New AutoTrader Features Will Affect Auto Dealerships

Posted by Rick Knight on February 16, 2018
The statistics show that when a consumer begins the car purchasing process, they spend 59 percent of that time researching vehicles online. This is why it’s so important that every dealership have a ...

Topics: Automotive Marketing, Retention Strategy, Industry News, Rewards Programs, Preventative Maintenance

New Car Sales May Wane, But Service Department Opportunities Abound

Posted by Rick Knight on February 9, 2018
It looks as though car sales may be in a slump. The Wall Street Journal Market Data Report shows that in January 2018, sales of many types of new car sales were down from one year before. These ...

Topics: Automotive Marketing, Automotive Customer Retention, Complimentary Maintenance, Retention Strategy, Dealership Loyalty, Vehicle Repurchase, Warranties

Attract and Retain More Customers With a New Digital Marketing Strategy in 2018

Posted by Rick Knight on January 12, 2018
No matter what industry you’re in, every business owner struggles with figuring out the most effective way to advertise to the public. Advertising isn’t just an effective strategy to attract the ...

Topics: Automotive Marketing, Automotive Customer Retention, Retention Strategy, Marketing

Marketing an Auto Dealership: Sell Your Dealership AND the Vehicle

Posted by Rick Knight on November 7, 2017
When you sell a car, you’re selling more than a vehicle. In fact, an old adage in the car business goes, “When selling a car, you sell three things: yourself, the vehicle, and your dealership.”

Topics: Automotive Marketing, Marketing