Blog | The Latest from Performance Admin Corp.

Nurturing Customer Relationships with Email Correspondence

Posted by Rick Knight on May 24, 2019
We recently discussed the importance of replacing direct mail with an email welcome kit. Once you’ve welcomed your new customers with an engaging, interactive, and powerful message, the next step is ...

Topics: Automotive Marketing, Automotive Customer Retention, Complimentary Maintenance, Retention Strategy, Technology, Dealership Loyalty, Marketing, Rewards Programs, Customer Centric Process

Improving the Dealership Experience with Comfort and Convenience

Posted by Rick Knight on October 23, 2018
One of the biggest challenges faced by business owners is figuring out what customers want. Over the past several years, customers in the automotive world have spoken loud and clear: when it comes to ...

Topics: Dealership Loyalty, Customer Centric Process

Part of the Family: Demonstrating Shared Values at Your Dealership

Posted by Rick Knight on October 9, 2018
In this world of digital convenience, it’s easy to forget how important it is to integrate the human touch into every business interaction. This is especially important for car dealerships. One of ...

Topics: Customer Centric Process

Do You Have a Consistent Dealership Service Menu Process?

Posted by Rick Knight on September 4, 2018
Think of some of the world’s biggest brands that are known for the best customer service. Apple and Starbucks may immediately jump to mind for some people. Now think of why they’re the best. The ...

Topics: Customer Centric Process

The Customer Centric Process Part 3: Bridging the Gap and Building Relationships

Posted by Rick Knight on July 1, 2018
In the past, automobile dealerships only had to compete with one another. As you drove down the road or flipped through the TV channels, you'd see one dealership with an inflatable gorilla out front ...

Topics: Automotive Customer Retention, Customer Centric Process

The Customer Centric Process Part 2: Building Value in Sales ... And Throughout Your Organization

Posted by Rick Knight on June 8, 2018
A customer centric approach isn't something a dealership simply stumbles into or takes on halfheartedly. It has to be a deliberate decision that starts with the owner and moves through the entire ...

Topics: Automotive Customer Retention, Customer Centric Process

The Customer Centric Process: Delighting Customers (and Retaining Them)

Posted by Rick Knight on June 1, 2018
As we’ve moved through the first two decades of the 21st century, the auto sales landscape has changed so much as to be almost unrecognizable. Car sales are down from their peak in 2006. More and ...

Topics: Automotive Customer Retention, Customer Centric Process