Blog | The Latest from Performance Admin Corp.

How to Deal With Fake Auto Dealer Reviews

Posted by Rick Knight on March 22, 2019
Negative reviews can make or break an auto dealership. Although several other factors affect the reputation of a car dealership, customer reviews carry maximum weight. Almost all car buyers start ...

Topics: Automotive Customer Retention, Marketing, Relationship Building, Customer Reviews, Rewards Programs

Creating a Better Auto Dealer Review Process

Posted by Rick Knight on September 18, 2018
Like it or not, the digital world has finally merged into nearly every aspect of our lives. If you own or manage an auto dealership, you’ve had to evolve and change the way you do business to ...

Topics: Customer Reviews

How Garrett Motors Turned Lost Customers Into a New Opportunity

Posted by Rick Knight on December 11, 2017
Garrett Motors has been a family-owned fixture in Coolidge, Arizona for over 80 years. Jim Garrett’s grandfather started the dealership back in the 1930s and today, you’ll find Jim, his wife, and his ...

Topics: Automotive Customer Retention, Complimentary Maintenance, Customer Reviews

Car Dealer Reviews: Why Auto Dealers Should Embrace Online Reviews

Posted by Rick Knight on December 20, 2016
As you already know, today's car buyer is more informed than ever, utilizing the internet, social media, and apps to research and, ultimately, make decisions on vehicle purchases. And a big part of ...

Topics: Automotive Marketing, Marketing, Relationship Building, Customer Reviews, Social Media

How to Utilize Social Media to Promote Your Auto Dealership

Posted by Rick Knight on December 13, 2016
We know, you've heard it before. You've GOT to be on social media. And it's true — social media has changed everything, from the way people research and buy cars to how they view dealership and brand ...

Topics: Automotive Marketing, Dealership Loyalty, Marketing, Customer Reviews, Social Media

Getting Results: 5 Strategies for Improving Dealership Profitability

Posted by Rick Knight on March 8, 2016
To an outsider, it probably seems incredibly lucrative. Keys exchange hands and high-priced vehicles get driven off dealership lots on a daily basis. But anyone truly familiar with the retail ...

Topics: Sales Process, F&I, Dealership Loyalty, Profitability, Customer Reviews