Blog | The Latest from Performance Admin Corp.

The Importance of Google My Business for Auto Dealers

Posted by Rick Knight on August 16, 2019
By now, you may have heard of Google My Business, the online profile platform that’s changing the way that business owners connect with their customers online. Google My Business ensures that ...

Topics: Automotive Marketing, Retention Strategy, Sales Process, Dealership Loyalty, Marketing, Customer Reviews, Google My Business

Nurturing Customer Relationships with Email Correspondence

Posted by Rick Knight on May 24, 2019
We recently discussed the importance of replacing direct mail with an email welcome kit. Once you’ve welcomed your new customers with an engaging, interactive, and powerful message, the next step is ...

Topics: Automotive Marketing, Automotive Customer Retention, Complimentary Maintenance, Retention Strategy, Technology, Dealership Loyalty, Marketing, Rewards Programs, Customer Centric Process

Is it Time to Replace Direct Mail with an Email Welcome Kit?

Posted by Rick Knight on May 10, 2019
When you’re trying to increase the customer retention at your auto dealership, you’ve got to get personal. Traditionally, this involved a lot of printed materials that were sent to customers to ...

Topics: Automotive Marketing, Complimentary Maintenance, Retention Strategy, Technology, Dealership Loyalty, Marketing, Relationship Building

How to Use Our Built-In CRM to Boost Your Dealership Marketing Efforts

Posted by Rick Knight on November 6, 2018
Congratulations! Your dealership has made a sale to a new customer! With a handshake, papers signed, and introductions made to the service department (as part of your dealership’s customer-centric ...

Topics: Dealership Loyalty, Marketing

Improving the Dealership Experience with Comfort and Convenience

Posted by Rick Knight on October 23, 2018
One of the biggest challenges faced by business owners is figuring out what customers want. Over the past several years, customers in the automotive world have spoken loud and clear: when it comes to ...

Topics: Dealership Loyalty, Customer Centric Process

New Car Sales May Wane, But Service Department Opportunities Abound

Posted by Rick Knight on February 9, 2018
It looks as though car sales may be in a slump. The Wall Street Journal Market Data Report shows that in January 2018, sales of many types of new car sales were down from one year before. These ...

Topics: Automotive Marketing, Automotive Customer Retention, Complimentary Maintenance, Retention Strategy, Dealership Loyalty, Vehicle Repurchase, Warranties

Investing in Long-Term Growth for an Auto Dealership

Posted by Rick Knight on December 15, 2017
Many auto dealerships see their mission through one lens: find a strategy that piques the interest of new customers in order to bring them through the front doors. This strategy could be paying for ...

Topics: Automotive Customer Retention, Retention Strategy, Dealership Loyalty, Relationship Building

Will Digital Disruptors Doom Auto Dealerships? (Spoiler: They Don’t Have To)

Posted by Rick Knight on November 27, 2017
In big cities, public transportation and taxi services have always played a role in getting people where they needed to go. With no room for parking and no need for long commutes, many city-dwellers ...

Topics: Dealership Loyalty

Unique Branding to Help You Stand Out in Any Auto Mile

Posted by Rick Knight on June 13, 2017
When it comes to branding and marketing, traditional advertising isn’t just outdated — it’s downright expensive. For every vehicle you sell through traditional advertising methods, you’ll spend ...

Topics: Retention Strategy, Dealership Loyalty, Marketing