Blog | The Latest from Performance Admin Corp.

How to Utilize Social Media to Promote Your Auto Dealership

Posted by Rick Knight on December 13, 2016
We know, you've heard it before. You've GOT to be on social media. And it's true — social media has changed everything, from the way people research and buy cars to how they view dealership and brand ...

Topics: Automotive Marketing, Dealership Loyalty, Marketing, Customer Reviews, Social Media

How Car-Buying Apps Are Affecting Customer Buying Behavior at the Dealership

Posted by Rick Knight on September 27, 2016
Today's Car Buyer is More Informed Than Ever In a previous post, we talked about the rise of social media and how it affects consumers choices when selecting a dealership for new car purchases or ...

Topics: Automotive Marketing, Dealership Loyalty, Relationship Building, Social Media

The Impact of Social Media on Vehicle (and Dealership) Brand Loyalty

Posted by Rick Knight on September 20, 2016
It's All About Social Media In the past, when someone was looking to buy a car they'd simply go to the dealership and talk with a salesperson. Or they'd subscribe to a service like Consumer Reports ...

Topics: Automotive Marketing, CX, Dealership Loyalty, Social Media

How the Increase in Service Competition from Mass Merchandisers Affects Service Loyalty at the Dealership

Posted by Rick Knight on September 13, 2016
You CAN Compete with Mass Merchandisers Quick, jiffy, 10-minute, rapid — these are common buzzwords in the US automotive oil change and lubrication industry, which was designed to give customers a ...

Topics: Automotive Customer Retention, Dealership Loyalty, Service Traffic

Loyal Customers: Who and Where Are They?

Posted by Rick Knight on August 2, 2016
Customer satisfaction is great and it's something we all should strive for. But customer satisfaction just shows you how much people like you and the goods and services you provided them. Again, we ...

Topics: Automotive Customer Retention, CX, Dealership Loyalty, Relationship Building

How to Build an Automotive Customer Loyalty Program

Posted by Rick Knight on April 7, 2016
4 Steps to Developing Return Buyers Where do their loyalties actually lie? Dealership managers have pondered this question as it pertains to the various facets of their customer base. While some ...

Topics: Automotive Customer Retention, Complimentary Maintenance, Retention Strategy, Dealership Loyalty, Profitability, Relationship Building, Rewards Programs

Getting Results: 5 Strategies for Improving Dealership Profitability

Posted by Rick Knight on March 8, 2016
To an outsider, it probably seems incredibly lucrative. Keys exchange hands and high-priced vehicles get driven off dealership lots on a daily basis. But anyone truly familiar with the retail ...

Topics: Sales Process, F&I, Dealership Loyalty, Profitability, Customer Reviews

All in the Family: When Car-Buying Spans Generations

Posted by Rick Knight on December 22, 2015
How can your auto dealership capitalize on generational car-buying? Sometimes it's a family affair. Much like political party affiliation and sports team fandom, car-buying preferences tend to get ...

Topics: Automotive Customer Retention, Complimentary Maintenance, Retention Strategy, Dealership Loyalty, Profitability

How to Convert a Loyal Customer into a Lifetime Customer

Posted by Rick Knight on December 10, 2015
It's a Conversion That Doesn't Happen Overnight Like turning a first date into a marriage or building a small town into a bustling metropolis, it takes an incredible investment of time and effort to ...

Topics: Automotive Customer Retention, Retention Strategy, Dealership Loyalty, Profitability