Blog | The Latest from Performance Admin Corp.

Nurturing Customer Relationships with Email Correspondence

Posted by Rick Knight on May 24, 2019
We recently discussed the importance of replacing direct mail with an email welcome kit. Once you’ve welcomed your new customers with an engaging, interactive, and powerful message, the next step is ...

Topics: Automotive Marketing, Automotive Customer Retention, Complimentary Maintenance, Retention Strategy, Technology, Dealership Loyalty, Marketing, Rewards Programs, Customer Centric Process

Is it Time to Replace Direct Mail with an Email Welcome Kit?

Posted by Rick Knight on May 10, 2019
When you’re trying to increase the customer retention at your auto dealership, you’ve got to get personal. Traditionally, this involved a lot of printed materials that were sent to customers to ...

Topics: Automotive Marketing, Complimentary Maintenance, Retention Strategy, Technology, Dealership Loyalty, Marketing, Relationship Building

Utilizing Auto Dealership Digital Signage to Promote Your Service Department

Posted by Rick Knight on April 19, 2019
By now, your dealership has probably gone away from giant inflatables and wacky waving inflatable tube men, and moved onto more sophisticated digital marketing strategies. But while you’re building ...

Topics: Automotive Marketing, Automotive Customer Retention, Complimentary Maintenance, Technology, Service Revenue, Service Traffic, Marketing, Relationship Building, Social Media

What Are Facebook Recommendations and Why Do They Matter to Your Dealership?

Posted by Rick Knight on April 5, 2019
Have you heard that Facebook Reviews are now Facebook Recommendations? Were you paying attention to Facebook Reviews in the first place? In any case, you need a streamlined review process. Online ...

Topics: Automotive Marketing, Marketing, Customer Reviews, Social Media

How to Deal With Fake Auto Dealer Reviews

Posted by Rick Knight on March 22, 2019
Negative reviews can make or break an auto dealership. Although several other factors affect the reputation of a car dealership, customer reviews carry maximum weight. Almost all car buyers start ...

Topics: Automotive Customer Retention, Marketing, Relationship Building, Customer Reviews, Rewards Programs

How to Use Our Built-In CRM to Boost Your Dealership Marketing Efforts

Posted by Rick Knight on November 6, 2018
Congratulations! Your dealership has made a sale to a new customer! With a handshake, papers signed, and introductions made to the service department (as part of your dealership’s customer-centric ...

Topics: Dealership Loyalty, Marketing

Attract and Retain More Customers With a New Digital Marketing Strategy in 2018

Posted by Rick Knight on January 12, 2018
No matter what industry you’re in, every business owner struggles with figuring out the most effective way to advertise to the public. Advertising isn’t just an effective strategy to attract the ...

Topics: Automotive Marketing, Automotive Customer Retention, Retention Strategy, Marketing

Marketing an Auto Dealership: Sell Your Dealership AND the Vehicle

Posted by Rick Knight on November 7, 2017
When you sell a car, you’re selling more than a vehicle. In fact, an old adage in the car business goes, “When selling a car, you sell three things: yourself, the vehicle, and your dealership.”

Topics: Automotive Marketing, Marketing

You’ve Established an Online Presence — Now What Do You Do With Those Internet Leads?

Posted by Rick Knight on June 27, 2017
Your dealership has listened to all of the experts and gone digital. You’ve built an attractive website. You’ve created a social media presence. You’ve even got a brand-new blog. Now, customer leads ...

Topics: Sales Process, Marketing, Relationship Building