Blog | The Latest from Performance Admin Corp.

How to Use Our Built-In CRM to Boost Your Dealership Marketing Efforts

Posted by Rick Knight on November 6, 2018
Congratulations! Your dealership has made a sale to a new customer! With a handshake, papers signed, and introductions made to the service department (as part of your dealership’s customer-centric ...

Topics: Dealership Loyalty, Marketing

Attract and Retain More Customers With a New Digital Marketing Strategy in 2018

Posted by Rick Knight on January 12, 2018
No matter what industry you’re in, every business owner struggles with figuring out the most effective way to advertise to the public. Advertising isn’t just an effective strategy to attract the ...

Topics: Automotive Customer Retention, Automotive Marketing, Retention Strategy, Marketing

Marketing an Auto Dealership: Sell Your Dealership AND the Vehicle

Posted by Rick Knight on November 7, 2017
When you sell a car, you’re selling more than a vehicle. In fact, an old adage in the car business goes, “When selling a car, you sell three things: yourself, the vehicle, and your dealership.”

Topics: Automotive Marketing, Marketing

You’ve Established an Online Presence — Now What Do You Do With Those Internet Leads?

Posted by Rick Knight on June 27, 2017
Your dealership has listened to all of the experts and gone digital. You’ve built an attractive website. You’ve created a social media presence. You’ve even got a brand-new blog. Now, customer leads ...

Topics: Marketing, Relationship Building, Sales Process

Unique Branding to Help You Stand Out in Any Auto Mile

Posted by Rick Knight on June 13, 2017
When it comes to branding and marketing, traditional advertising isn’t just outdated — it’s downright expensive. For every vehicle you sell through traditional advertising methods, you’ll spend ...

Topics: Dealership Loyalty, Marketing, Retention Strategy

Blogs for Dealerships: A How-To Guide

Posted by Rick Knight on May 17, 2017
These days, having an online presence is a must for any business, including auto dealerships. Many customers start their car shopping experience online before they ever set foot in a dealership. ...

Topics: Marketing, Relationship Building, Social Media

5 Ways to Supercharge Sales Using Your Online Presence

Posted by Rick Knight on March 23, 2017
A successful business needs a powerful online presence — and that doesn't mean setting up a website and calling it a day. An effective online presence is a dynamic one that involves constant updates ...

Topics: Marketing, Social Media

5 Best Photo Apps for Auto Dealers

Posted by Rick Knight on March 14, 2017
You already know that social media is an amazing tool to promote your auto dealership. But what’s the best way to humanize your brand so that you can connect with customers on a personal level?  Here ...

Topics: Marketing, Social Media, Technology

Facebook Pages for Dealerships: A How-To Guide

Posted by Rick Knight on February 28, 2017
If your dealership is new to social media and you’re not sure where to start, Facebook is an excellent option — it's where tech-savvy millennials go to determine where to buy their next car. It has ...

Topics: Marketing, Social Media, Automotive Marketing