Blog | The Latest from Performance Admin Corp.

Nurturing Customer Relationships with Email Correspondence

Posted by Rick Knight on May 24, 2019
We recently discussed the importance of replacing direct mail with an email welcome kit. Once you’ve welcomed your new customers with an engaging, interactive, and powerful message, the next step is ...

Topics: Automotive Marketing, Automotive Customer Retention, Complimentary Maintenance, Retention Strategy, Technology, Dealership Loyalty, Marketing, Rewards Programs, Customer Centric Process

Is it Time to Replace Direct Mail with an Email Welcome Kit?

Posted by Rick Knight on May 10, 2019
When you’re trying to increase the customer retention at your auto dealership, you’ve got to get personal. Traditionally, this involved a lot of printed materials that were sent to customers to ...

Topics: Automotive Marketing, Complimentary Maintenance, Retention Strategy, Technology, Dealership Loyalty, Marketing, Relationship Building

Getting Personal With Your Automotive Customer Retention Strategy

Posted by Rick Knight on November 20, 2018
It’s a statistic that gets repeated frequently because it’s important and it’s true: it can cost five times as much to acquire a new customer as it does to simply retain a current one. If this is the ...

Topics: Automotive Customer Retention, Retention Strategy

Going Above the Call of Duty: Unique Services to Add to a Customer Retention Plan

Posted by Rick Knight on August 15, 2018
The automotive world is an ever-changing landscape, with digital disruptors such as Carvana changing the game, as well as auto manufacturers announcing cuts to the complimentary maintenance coverage ...

Topics: Automotive Customer Retention, Retention Strategy

Ensuring That Your Auto Service Appointments Get Booked and Stay Booked

Posted by Rick Knight on April 5, 2018
So your dealership is selling lots of new cars. Congratulations — but the work isn’t done! Unless you’re making sure each and every one of those new car customers is showing up for their auto service ...

Topics: Automotive Customer Retention, Retention Strategy

The Key to Auto Dealership Retention? Bring Back the Human Touch

Posted by Rick Knight on April 2, 2018
In running a successful auto dealership, customer retention is essential. The search for new customers can be a time-consuming and expensive endeavor. In fact, it costs as much as SEVEN times more to ...

Topics: Automotive Customer Retention, Retention Strategy, Relationship Building

How the New AutoTrader Features Will Affect Auto Dealerships

Posted by Rick Knight on February 16, 2018
The statistics show that when a consumer begins the car purchasing process, they spend 59 percent of that time researching vehicles online. This is why it’s so important that every dealership have a ...

Topics: Automotive Marketing, Retention Strategy, Industry News, Rewards Programs, Preventative Maintenance

New Car Sales May Wane, But Service Department Opportunities Abound

Posted by Rick Knight on February 9, 2018
It looks as though car sales may be in a slump. The Wall Street Journal Market Data Report shows that in January 2018, sales of many types of new car sales were down from one year before. These ...

Topics: Automotive Marketing, Automotive Customer Retention, Complimentary Maintenance, Retention Strategy, Dealership Loyalty, Vehicle Repurchase, Warranties

Attract and Retain More Customers With a New Digital Marketing Strategy in 2018

Posted by Rick Knight on January 12, 2018
No matter what industry you’re in, every business owner struggles with figuring out the most effective way to advertise to the public. Advertising isn’t just an effective strategy to attract the ...

Topics: Automotive Marketing, Automotive Customer Retention, Retention Strategy, Marketing