Blog | The Latest from Performance Admin Corp.

Getting Personal With Your Automotive Customer Retention Strategy

Posted by Rick Knight on November 20, 2018
It’s a statistic that gets repeated frequently because it’s important and it’s true: it can cost five times as much to acquire a new customer as it does to simply retain a current one. If this is the ...

Topics: Automotive Customer Retention, Retention Strategy

Going Above the Call of Duty: Unique Services to Add to a Customer Retention Plan

Posted by Rick Knight on August 15, 2018
The automotive world is an ever-changing landscape, with digital disruptors such as Carvana changing the game, as well as auto manufacturers announcing cuts to the complimentary maintenance coverage ...

Topics: Retention Strategy, Automotive Customer Retention

Ensuring That Your Auto Service Appointments Get Booked and Stay Booked

Posted by Rick Knight on April 5, 2018
So your dealership is selling lots of new cars. Congratulations — but the work isn’t done! Unless you’re making sure each and every one of those new car customers is showing up for their auto service ...

Topics: Automotive Customer Retention, Retention Strategy

The Key to Auto Dealership Retention? Bring Back the Human Touch

Posted by Rick Knight on April 2, 2018
In running a successful auto dealership, customer retention is essential. The search for new customers can be a time-consuming and expensive endeavor. In fact, it costs as much as SEVEN times more to ...

Topics: Automotive Customer Retention, Retention Strategy, Relationship Building

How the New AutoTrader Features Will Affect Auto Dealerships

Posted by Rick Knight on February 16, 2018
The statistics show that when a consumer begins the car purchasing process, they spend 59 percent of that time researching vehicles online. This is why it’s so important that every dealership have a ...

Topics: Preventative Maintenance, Rewards Programs, Retention Strategy, Automotive Marketing, Industry News

New Car Sales May Wane, But Service Department Opportunities Abound

Posted by Rick Knight on February 9, 2018
It looks as though car sales may be in a slump. The Wall Street Journal Market Data Report shows that in January 2018, sales of many types of new car sales were down from one year before. These ...

Topics: Warranties, Vehicle Repurchase, Retention Strategy, Dealership Loyalty, Automotive Marketing, Complimentary Maintenance, Automotive Customer Retention

Attract and Retain More Customers With a New Digital Marketing Strategy in 2018

Posted by Rick Knight on January 12, 2018
No matter what industry you’re in, every business owner struggles with figuring out the most effective way to advertise to the public. Advertising isn’t just an effective strategy to attract the ...

Topics: Automotive Customer Retention, Automotive Marketing, Retention Strategy, Marketing

Investing in Long-Term Growth for an Auto Dealership

Posted by Rick Knight on December 15, 2017
Many auto dealerships see their mission through one lens: find a strategy that piques the interest of new customers in order to bring them through the front doors. This strategy could be paying for ...

Topics: Automotive Customer Retention, Retention Strategy, Dealership Loyalty, Relationship Building

The Link Between Customer Retention and Business Valuation

Posted by Rick Knight on November 15, 2017
No matter what kind of business you’re running, the day-to-day focus is pretty similar from one company to the next. On one hand, you’ve got to market and reach out to customers to bring them through ...

Topics: Retention Strategy