Blog | The Latest from Performance Admin Corp.

Utilizing Auto Dealership Digital Signage to Promote Your Service Department

Posted by Rick Knight on April 19, 2019
By now, your dealership has probably gone away from giant inflatables and wacky waving inflatable tube men, and moved onto more sophisticated digital marketing strategies. But while you’re building ...

Topics: Automotive Marketing, Automotive Customer Retention, Complimentary Maintenance, Technology, Service Revenue, Service Traffic, Marketing, Relationship Building, Social Media

The Keys to Training Service Advisors

Posted by Rick Knight on March 8, 2019
An efficient and well-trained service advisor is pivotal to a car dealership’s success. Properly training service advisors is vital — great service advisors can create customers for life, while ...

Topics: Service Revenue, Service Traffic, Staff Training, Service Advisors

Dealership Yearly Recap — Did You Get the Numbers You Expected?

Posted by Rick Knight on January 17, 2017
The end of the year is a time for reflection; not just for individuals, but also for companies that look at their numbers to see if they’re where they should be. For franchised auto dealerships, it’s ...

Topics: Efficiency, Profitability, Service Revenue

How Does Complimentary Maintenance Lead to Additional Service Work?

Posted by Rick Knight on August 19, 2016
It's a common misconception that the goal of complimentary maintenance is only to bring customers back for oil changes. In the short-term it may look that way, but in the long-term complimentary ...

Topics: Complimentary Maintenance, Service Revenue, Service Traffic

The Case of The Lost Opportunity Transformer™

Posted by Rick Knight on July 19, 2016
Why It Pays to Focus on Customers Who Don't Return Getting a customer is sweet. Keeping that customer is even sweeter. As auto dealers, we all focus on customer retention. At Performance ...

Topics: Service Management Software, Technology, Service Revenue, Service Traffic, Relationship Building, Lost Opportunities

Service Department Pay Plans: Is It Time for a Change?

Posted by Rick Knight on May 10, 2016
Does your existing service department pay plan line up with your current dealership retention goals? Or are you only keeping that pay plan structure in place because you don't want to deal with the ...

Topics: Automotive Customer Retention, Complimentary Maintenance, Pay Plans, Service Revenue

5 Techniques to Grow Dealership Service Revenue

Posted by Rick Knight on March 22, 2016
The Significant Impact of Service Revenue It’s the automotive dealership equivalent to killing two birds with one stone. The benefits that service and maintenance offerings afford a dealership’s ...

Topics: Automotive Marketing, Complimentary Maintenance, Technology, Profitability, Service Revenue

Prepaid Maintenance Programs Replace Role of Warranty

Posted by Rick Knight on August 26, 2015
The Modern Day Customer Retention Model   There is no question that the automotive industry has seen many rapid changes and improvements over the past several years, with Complimentary Maintenance ...

Topics: Automotive Customer Retention, Complimentary Maintenance, Retention Strategy, Service Revenue, Service Traffic