Blog | The Latest from Performance Admin Corp.

Utilizing Auto Dealership Digital Signage to Promote Your Service Department

Posted by Rick Knight on April 19, 2019
By now, your dealership has probably gone away from giant inflatables and wacky waving inflatable tube men, and moved onto more sophisticated digital marketing strategies. But while you’re building ...

Topics: Automotive Marketing, Automotive Customer Retention, Complimentary Maintenance, Technology, Service Revenue, Service Traffic, Marketing, Relationship Building, Social Media

The Keys to Training Service Advisors

Posted by Rick Knight on March 8, 2019
An efficient and well-trained service advisor is pivotal to a car dealership’s success. Properly training service advisors is vital — great service advisors can create customers for life, while ...

Topics: Service Revenue, Service Traffic, Staff Training, Service Advisors

Why Dealer Maintenance Beats the Local Mechanic

Posted by Rick Knight on May 9, 2017
Once a customer drives away in their brand new vehicle, how can a dealership bring them back before it’s time for a new one? Maintenance, of course! But what’s the best way to convince customers that ...

Topics: Complimentary Maintenance, Service Traffic

Seasonal Auto Checkups are a Thing of the Past

Posted by Rick Knight on April 25, 2017
For years, responsible automobile owners had a maintenance routine that mostly revolved around the expectations of extreme weather. In the late fall or early winter, they’d take their vehicles in for ...

Topics: Service Traffic

The Advantages of a Certified Auto Technician

Posted by Rick Knight on April 11, 2017
As a "car guy," a service technician, a dealer principal, YOU already understand the importance of ASE Certifications, Master Technicians and Manufacturer-Trained service employees — but do your ...

Topics: Service Traffic

Engage Customers During Service to Fuel Service Department Traffic

Posted by Rick Knight on March 7, 2017
If the only interaction your service staff has with customers while they’re in for repairs or maintenance is, “It’ll be about an hour. Our lounge is right over there!” and “Alright, sir! Your car is ...

Topics: Retention Strategy, Service Traffic

How the Increase in Service Competition from Mass Merchandisers Affects Service Loyalty at the Dealership

Posted by Rick Knight on September 13, 2016
You CAN Compete with Mass Merchandisers Quick, jiffy, 10-minute, rapid — these are common buzzwords in the US automotive oil change and lubrication industry, which was designed to give customers a ...

Topics: Automotive Customer Retention, Dealership Loyalty, Service Traffic

Service Department Traffic: Are You Busy or Are You Efficient?

Posted by Rick Knight on September 8, 2016
How to Keep Your Service Department Running at Peak Efficiency and Effectiveness You walk through your service department and things are humming. There's activity everywhere and every bay is filled. ...

Topics: Automotive Customer Retention, Efficiency, Service Traffic

How Does Complimentary Maintenance Lead to Additional Service Work?

Posted by Rick Knight on August 19, 2016
It's a common misconception that the goal of complimentary maintenance is only to bring customers back for oil changes. In the short-term it may look that way, but in the long-term complimentary ...

Topics: Complimentary Maintenance, Service Revenue, Service Traffic