Blog | The Latest from Performance Admin Corp.

Why Dealer Maintenance Beats the Local Mechanic

Posted by Rick Knight on May 9, 2017
Once a customer drives away in their brand new vehicle, how can a dealership bring them back before it’s time for a new one? Maintenance, of course! But what’s the best way to convince customers that ...

Topics: Complimentary Maintenance, Service Traffic

Seasonal Auto Checkups are a Thing of the Past

Posted by Rick Knight on April 25, 2017
For years, responsible automobile owners had a maintenance routine that mostly revolved around the expectations of extreme weather. In the late fall or early winter, they’d take their vehicles in for ...

Topics: Service Traffic

The Advantages of a Certified Auto Technician

Posted by Rick Knight on April 11, 2017
As a "car guy," a service technician, a dealer principal, YOU already understand the importance of ASE Certifications, Master Technicians and Manufacturer-Trained service employees — but do your ...

Topics: Service Traffic

Engage Customers During Service to Fuel Service Department Traffic

Posted by Rick Knight on March 7, 2017
If the only interaction your service staff has with customers while they’re in for repairs or maintenance is, “It’ll be about an hour. Our lounge is right over there!” and “Alright, sir! Your car is ...

Topics: Service Traffic, Retention Strategy

How the Increase in Service Competition from Mass Merchandisers Affects Service Loyalty at the Dealership

Posted by Rick Knight on September 13, 2016
You CAN Compete with Mass Merchandisers Quick, jiffy, 10-minute, rapid — these are common buzzwords in the US automotive oil change and lubrication industry, which was designed to give customers a ...

Topics: Automotive Customer Retention, Service Traffic, Dealership Loyalty

Service Department Traffic: Are You Busy or Are You Efficient?

Posted by Rick Knight on September 8, 2016
How to Keep Your Service Department Running at Peak Efficiency and Effectiveness You walk through your service department and things are humming. There's activity everywhere and every bay is filled. ...

Topics: Automotive Customer Retention, Service Traffic, Efficiency

How Does Complimentary Maintenance Lead to Additional Service Work?

Posted by Rick Knight on August 19, 2016
It's a common misconception that the goal of complimentary maintenance is only to bring customers back for oil changes. In the short-term it may look that way, but in the long-term complimentary ...

Topics: Complimentary Maintenance, Service Traffic, Service Revenue

The Case of The Lost Opportunity Transformer™

Posted by Rick Knight on July 19, 2016
Why It Pays to Focus on Customers Who Don't Return Getting a customer is sweet. Keeping that customer is even sweeter. As auto dealers, we all focus on customer retention. At Performance ...

Topics: Service Management Software, Technology, Lost Opportunities, Relationship Building, Service Traffic, Service Revenue

Customer Retention: 7 Reasons Dealership Visitors Don't Come Back

Posted by Rick Knight on April 12, 2016
The Difference Between Failure and Success We never forget the ones that got away. Yes, we welcome new customers to our dealerships with open arms, yet it stings when prospective car-buyers take ...

Topics: Automotive Customer Retention, Retention Strategy, Lost Opportunities, CX, Service Traffic