Blog | The Latest from Performance Admin Corp.

Nurturing Customer Relationships with Email Correspondence

Posted by Rick Knight on May 24, 2019
We recently discussed the importance of replacing direct mail with an email welcome kit. Once you’ve welcomed your new customers with an engaging, interactive, and powerful message, the next step is ...

Topics: Automotive Marketing, Automotive Customer Retention, Complimentary Maintenance, Retention Strategy, Technology, Dealership Loyalty, Marketing, Rewards Programs, Customer Centric Process

Is it Time to Replace Direct Mail with an Email Welcome Kit?

Posted by Rick Knight on May 10, 2019
When you’re trying to increase the customer retention at your auto dealership, you’ve got to get personal. Traditionally, this involved a lot of printed materials that were sent to customers to ...

Topics: Automotive Marketing, Complimentary Maintenance, Retention Strategy, Technology, Dealership Loyalty, Marketing, Relationship Building

Utilizing Auto Dealership Digital Signage to Promote Your Service Department

Posted by Rick Knight on April 19, 2019
By now, your dealership has probably gone away from giant inflatables and wacky waving inflatable tube men, and moved onto more sophisticated digital marketing strategies. But while you’re building ...

Topics: Automotive Marketing, Automotive Customer Retention, Complimentary Maintenance, Technology, Service Revenue, Service Traffic, Marketing, Relationship Building, Social Media

5 Best Photo Apps for Auto Dealers

Posted by Rick Knight on March 14, 2017
You already know that social media is an amazing tool to promote your auto dealership. But what’s the best way to humanize your brand so that you can connect with customers on a personal level?  Here ...

Topics: Technology, Marketing, Social Media

Dealing With ‘Disruptors’ — How Dealerships Can Offer a Unique Delivery and Purchase Experience

Posted by Rick Knight on February 14, 2017
“Disruptor” car sales companies like Carvana, TrueCar, and Vroom have gained in popularity over the past few years because they allow customers to negotiate the best car price online in order to ...

Topics: Sales Process, Technology, Relationship Building

Fraud Protection — How a Claims Control System Saves Time and Money

Posted by Rick Knight on November 16, 2016
The Watchdog of the Reserve Pool One of the most important features of a Complimentary Maintenance Program is the claims control system. A claims control system acts as the watchdog of the reserve ...

Topics: Service Management Software, Efficiency, Technology

How Dealer Performance Reports Keep Your Dealership on Track

Posted by Rick Knight on August 9, 2016
Reporting and Retention Tools to Measure Efficiency and Drive Customers Back If a tree falls in a forest and no one is around to hear it, does it make a sound?  Likewise, if you implement a ...

Topics: Service Management Software, Efficiency, Technology, Vehicle Repurchase, Lost Opportunities

Why Implementing a Complimentary Maintenance Program Is Not a DIY Project

Posted by Rick Knight on July 27, 2016
More Than Just Oil Changes Cleaning gutters. Painting fences. Sometimes, it pays to do it yourself. But when it comes to an auto dealership implementing a complimentary maintenance program, DIY may ...

Topics: Complimentary Maintenance, Efficiency, Technology, Administration

The Case of The Lost Opportunity Transformer™

Posted by Rick Knight on July 19, 2016
Why It Pays to Focus on Customers Who Don't Return Getting a customer is sweet. Keeping that customer is even sweeter. As auto dealers, we all focus on customer retention. At Performance ...

Topics: Service Management Software, Technology, Service Revenue, Service Traffic, Relationship Building, Lost Opportunities