Blog | The Latest from Performance Admin Corp.

Nurturing Customer Relationships with Email Correspondence

Posted by Rick Knight on May 24, 2019
We recently discussed the importance of replacing direct mail with an email welcome kit. Once you’ve welcomed your new customers with an engaging, interactive, and powerful message, the next step is ...

Topics: Automotive Marketing, Automotive Customer Retention, Complimentary Maintenance, Retention Strategy, Technology, Dealership Loyalty, Marketing, Rewards Programs, Customer Centric Process

Is it Time to Replace Direct Mail with an Email Welcome Kit?

Posted by Rick Knight on May 10, 2019
When you’re trying to increase the customer retention at your auto dealership, you’ve got to get personal. Traditionally, this involved a lot of printed materials that were sent to customers to ...

Topics: Automotive Marketing, Complimentary Maintenance, Retention Strategy, Technology, Dealership Loyalty, Marketing, Relationship Building

Utilizing Auto Dealership Digital Signage to Promote Your Service Department

Posted by Rick Knight on April 19, 2019
By now, your dealership has probably gone away from giant inflatables and wacky waving inflatable tube men, and moved onto more sophisticated digital marketing strategies. But while you’re building ...

Topics: Automotive Marketing, Automotive Customer Retention, Complimentary Maintenance, Technology, Service Revenue, Service Traffic, Marketing, Relationship Building, Social Media

Complimentary Maintenance FAQs

Posted by Rick Knight on February 26, 2019
Complimentary maintenance plans are structured to function as automotive consumer retention solutions for franchised auto dealers. 

Topics: Complimentary Maintenance

How Our Certified Maintenance Program Continues to Grow

Posted by Rick Knight on January 8, 2019
Performance Administration Corp. is the provider of Certified Maintenance Complimentary Maintenance Programs, offering personalized maintenance program administration for franchise dealerships, ...

Topics: Complimentary Maintenance

Selling Maintenance Contracts in the Service Drive: Do You Have a Process in Place?

Posted by Rick Knight on August 8, 2018
We’ve said it before and it bears repeating: certified maintenance is an essential tool to help increase customer retention. When you retain customers instead of engaging in a constant race to find ...

Topics: Automotive Customer Retention, Complimentary Maintenance

Manufacturer Maintenance Coverage Will Be Reduced in 2019 — Here's How Auto Dealers Can Take Advantage

Posted by Rick Knight on August 1, 2018
Over the past several years, some auto manufacturers have reduced the amount of manufacturer maintenance coverage they provide on new vehicles. We’ve seen some manufacturers such as Chevrolet reduce ...

Topics: Complimentary Maintenance

Are Kia and Hyundai Warranties Enough?

Posted by Rick Knight on April 23, 2018
When you choose a car dealership to purchase a new automobile, you want to feel as though you’re being taken care of from the moment you drive off of the lot. This includes a good warranty to cover ...

Topics: Complimentary Maintenance, Warranties

New Car Sales May Wane, But Service Department Opportunities Abound

Posted by Rick Knight on February 9, 2018
It looks as though car sales may be in a slump. The Wall Street Journal Market Data Report shows that in January 2018, sales of many types of new car sales were down from one year before. These ...

Topics: Automotive Marketing, Automotive Customer Retention, Complimentary Maintenance, Retention Strategy, Dealership Loyalty, Vehicle Repurchase, Warranties