Blog | The Latest from Performance Admin Corp.

How Our Certified Maintenance Program Continues to Grow

Posted by Rick Knight on January 8, 2019
Performance Administration Corp. is the provider of Certified Maintenance Complimentary Maintenance Programs, offering personalized maintenance program administration for franchise dealerships, ...

Topics: Complimentary Maintenance

Selling Maintenance Contracts in the Service Drive: Do You Have a Process in Place?

Posted by Rick Knight on August 8, 2018
We’ve said it before and it bears repeating: certified maintenance is an essential tool to help increase customer retention. When you retain customers instead of engaging in a constant race to find ...

Topics: Complimentary Maintenance, Automotive Customer Retention

Manufacturer Maintenance Coverage Will Be Reduced in 2019 — Here's How Auto Dealers Can Take Advantage

Posted by Rick Knight on August 1, 2018
Over the past several years, some auto manufacturers have reduced the amount of manufacturer maintenance coverage they provide on new vehicles. We’ve seen some manufacturers such as Chevrolet reduce ...

Topics: Complimentary Maintenance

Are Kia and Hyundai Warranties Enough?

Posted by Rick Knight on April 23, 2018
When you choose a car dealership to purchase a new automobile, you want to feel as though you’re being taken care of from the moment you drive off of the lot. This includes a good warranty to cover ...

Topics: Warranties, Complimentary Maintenance

New Car Sales May Wane, But Service Department Opportunities Abound

Posted by Rick Knight on February 9, 2018
It looks as though car sales may be in a slump. The Wall Street Journal Market Data Report shows that in January 2018, sales of many types of new car sales were down from one year before. These ...

Topics: Warranties, Vehicle Repurchase, Retention Strategy, Dealership Loyalty, Automotive Marketing, Complimentary Maintenance, Automotive Customer Retention

How Garrett Motors Turned Lost Customers Into a New Opportunity

Posted by Rick Knight on December 11, 2017
Garrett Motors has been a family-owned fixture in Coolidge, Arizona for over 80 years. Jim Garrett’s grandfather started the dealership back in the 1930s and today, you’ll find Jim, his wife, and his ...

Topics: Automotive Customer Retention, Complimentary Maintenance, Customer Reviews

Comparing ROI of 2 Auto Marketing Strategies [Infographic]

Posted by Rick Knight on July 10, 2017
If you only had $1,000 to spend on your dealership business to promote increased sales and service traffic — how would you choose to spend it?  Which automotive marketing strategy do you think would ...

Topics: Automotive Marketing, Automotive Customer Retention, Complimentary Maintenance

Why Dealer Maintenance Beats the Local Mechanic

Posted by Rick Knight on May 9, 2017
Once a customer drives away in their brand new vehicle, how can a dealership bring them back before it’s time for a new one? Maintenance, of course! But what’s the best way to convince customers that ...

Topics: Complimentary Maintenance, Service Traffic

Preventative Maintenance: Why Is It So Important for Your Car?

Posted by Rick Knight on May 3, 2017
Every auto dealership wants to sell vehicles, but they should also focus on servicing and maintaining them. Service and maintenance is a profit generator, but it also serves a more important purpose: ...

Topics: Preventative Maintenance, Complimentary Maintenance