Proven Customer Retention Strategies for Auto Dealers


Build Service Loyalty and Influence Repurchase Intentions

You already know how to take care of your customer. Now it’s time for a hassle-free strategy and system that helps you manage their return visits and gives you a retention plan that drives future sales.



Build customer loyalty that will lead to the next sale. Our Personalized Customer Retention Strategies give you the playbook to service loyalty that drives future purchase results.


Service Management

Simplify your life with tools built for you. Each part of our platform is tailored to provide easy access to daily functions like claims posting and sending service reminders.



Make your marketing easy, effective and repeatable with our hassle-free, dealer-branded marketing materials. You customize your options and branding, we take care of the rest.



Turn-key solutions built with pros like you. From discounted maintenance plans to custom retention strategy support, we help you plan and execute your retention program.


Watch The Road To Retention™ Video

This short, 2-minute video takes you step-by-step into how a Certified Maintenance® Complimentary Maintenance Program works as a customer retention strategy to drive customers back to the issuing dealership during the first 12 to 36 months of vehicle ownership.

Our Mission:

The Retention of Every Car, Every Customer

We use a Customer-Centric Approach to improve customer experience at the dealership and drive customers back for routine service and vehicle repurchase. As an Administration Company, we provide customized maintenance, proven retention processes, hassle-free dealer-branded marketing, dealer management reporting and online claims with fraud protection.

Learn More

“Using these web-based claims processing systems makes claim processing quick and easy. I would recommend Performance Administration Corp. to any dealer serious about improving customer satisfaction and service department retention.”

—Scott Fink
President, Hyundai of New Port Richey

Recent Articles

How to Deal With Fake Auto Dealer Reviews

How to Deal With Fake Auto Dealer Reviews

Negative reviews can make or break an auto dealership. Although several other factors affect the reputation of a car dealership, customer...


The Keys to Training Service Advisors

The Keys to Training Service Advisors

An efficient and well-trained service advisor is pivotal to a car dealership’s success. Properly training service advisors is vital — great...


Complimentary Maintenance FAQs

Complimentary Maintenance FAQs

Complimentary maintenance plans are structured to function as automotive consumer retention solutions for franchised auto dealers. ...


Learn How to Start Retaining More Customers and Build Dealership Loyalty