The coronavirus crisis is a first in our lifetime, but there are lessons to be learned from past emergencies, including the 2008 financial crisis.
As the coronavirus sweeps the globe, people are facing unprecedented amounts of stress and uncertainty, and everyone is looking for a COVID-19 update.
To a millennial generation focused on saving money, owning a car has traditionally meant extra expense. So how should you go about marketing to millennials?
It costs a lot more to find new customers than it does to keep the ones you already have. Is your auto dealership accurately measuring customer retention?
Is your complimentary maintenance program effectively bringing customers back? Are you properly tracking the customer journey?
Auto manufacturer maintenance plans aren’t enough — dealers have to launch their own complimentary maintenance programs and run them effectively.