It’s important that auto dealerships focus on the real driving force behind the auto industry: Baby Boomers. But, how do you go about marketing to Boomers?
To a millennial generation focused on saving money, owning a car has traditionally meant extra expense. So how should you go about marketing to millennials?
It costs a lot more to find new customers than it does to keep the ones you already have. Is your auto dealership accurately measuring customer retention?
Is your complimentary maintenance program effectively bringing customers back? Are you properly tracking the customer journey?
Auto manufacturer maintenance plans aren’t enough — dealers have to launch their own complimentary maintenance programs and run them effectively.
How is your dealership communication? We outline the three main pitfalls of dealership communication, and what franchise auto dealerships can do about them.
Poor communication between businesses and customers has become a huge issue. Here are the 3 main pitfalls of dealership communication you must avoid.
Here’s how to make the best use of an effective service-based lead generation strategy and prevent lost customers from falling through the cracks.
The most effective way to increase sales and create growth is to cut down on customer churn — but first, you need to define a customer retention strategy.
You know how many cars you sold, but do you know your customer retention numbers? You need to calculate your customer retention rate. Here’s how to do it.