Is your complimentary maintenance program effectively bringing customers back? Are you properly tracking the customer journey?
Auto manufacturer maintenance plans aren’t enough — dealers have to launch their own complimentary maintenance programs and run them effectively.
Here’s how to make the best use of an effective service-based lead generation strategy and prevent lost customers from falling through the cracks.
You know how many cars you sold, but do you know your customer retention numbers? You need to calculate your customer retention rate. Here’s how to do it.