The coronavirus crisis is a first in our lifetime, but there are lessons to be learned from past emergencies, including the 2008 financial crisis.
As the coronavirus sweeps the globe, people are facing unprecedented amounts of stress and uncertainty, and everyone is looking for a COVID-19 update.
It’s important that auto dealerships focus on the real driving force behind the auto industry: Baby Boomers. But, how do you go about marketing to Boomers?
It costs a lot more to find new customers than it does to keep the ones you already have. Is your auto dealership accurately measuring customer retention?
Is your complimentary maintenance program effectively bringing customers back? Are you properly tracking the customer journey?
Auto manufacturer maintenance plans aren’t enough — dealers have to launch their own complimentary maintenance programs and run them effectively.
How is your dealership communication? We outline the three main pitfalls of dealership communication, and what franchise auto dealerships can do about them.
Poor communication between businesses and customers has become a huge issue. Here are the 3 main pitfalls of dealership communication you must avoid.