You know how many cars you sold, but do you know your customer retention numbers? You need to calculate your customer retention rate. Here’s how to do it.
The automotive world is an ever-changing landscape, with digital disruptors such as Carvana changing the game, as well as auto
We’ve said it before and it bears repeating: certified maintenance is an essential tool to help increase customer retention. When
Continental-National: Using Certified Maintenance to Help Dealerships Build Value, Customer Retention, and Blue Sky
For the past 25 years, Mark Krejci has been president of Continental-National, an F&I development company that creates and manages
A customer centric approach isn’t something a dealership simply stumbles into or takes on halfheartedly. It has to be a