This is the beauty of inbound marketing. Rather than hitting customers over the head with a sales pitch, it provides already-interested customers with information about a product they’re considering. When it comes to automotive customer retention, inbound marketing is a sort of advertising jujitsu that gently coaxes customers back to your dealership without them even realizing they’ve been sold to.
Send out an announcement about your newest luxury coupe to those same professionals, however (and just as their current vehicle is coming off of lease!), and their interest may be piqued. “I should drop in and check that out this weekend,” they’ll think. Best of all? There’s no pressure; they’ll feel as though the idea was theirs, rather than feeling like the target of a sales pitch.