Blog | The Latest from Performance Admin Corp.

Manufacturer Maintenance Coverage Will Be Reduced in 2019 — Here's How Auto Dealers Can Take Advantage

Posted by Rick Knight on August 1, 2018
Over the past several years, some auto manufacturers have reduced the amount of manufacturer maintenance coverage they provide on new vehicles. We’ve seen some manufacturers such as Chevrolet reduce ...

Topics: Complimentary Maintenance

Continental-National: Using Certified Maintenance to Help Dealerships Build Value, Customer Retention, and Blue Sky

Posted by Rick Knight on July 25, 2018
For the past 25 years, Mark Krejci has been president of Continental-National, an F&I development company that creates and manages dealer reinsurance and other asset-building programs for automobile ...

Topics: Automotive Customer Retention

The Customer Centric Process Part 3: Bridging the Gap and Building Relationships

Posted by Rick Knight on July 1, 2018
In the past, automobile dealerships only had to compete with one another. As you drove down the road or flipped through the TV channels, you'd see one dealership with an inflatable gorilla out front ...

Topics: Customer Centric Process, Automotive Customer Retention

The Customer Centric Process Part 2: Building Value in Sales ... And Throughout Your Organization

Posted by Rick Knight on June 8, 2018
A customer centric approach isn't something a dealership simply stumbles into or takes on halfheartedly. It has to be a deliberate decision that starts with the owner and moves through the entire ...

Topics: Customer Centric Process, Automotive Customer Retention

The Customer Centric Process: Delighting Customers (and Retaining Them)

Posted by Rick Knight on June 1, 2018
As we’ve moved through the first two decades of the 21st century, the auto sales landscape has changed so much as to be almost unrecognizable. Car sales are down from their peak in 2006. More and ...

Topics: Customer Centric Process, Automotive Customer Retention

The Keys to Bringing Online and Offline Car Shopping Together

Posted by Rick Knight on April 30, 2018
Years ago, when consumers wanted to shop for a new car, they’d visit one auto dealership after another, talking with salespeople and seeing where they could get the best price. The growth of the ...

Are Kia and Hyundai Warranties Enough?

Posted by Rick Knight on April 23, 2018
When you choose a car dealership to purchase a new automobile, you want to feel as though you’re being taken care of from the moment you drive off of the lot. This includes a good warranty to cover ...

Topics: Warranties, Complimentary Maintenance

Ensuring That Your Auto Service Appointments Get Booked and Stay Booked

Posted by Rick Knight on April 5, 2018
So your dealership is selling lots of new cars. Congratulations — but the work isn’t done! Unless you’re making sure each and every one of those new car customers is showing up for their auto service ...

Topics: Automotive Customer Retention, Retention Strategy

The Key to Auto Dealership Retention? Bring Back the Human Touch

Posted by Rick Knight on April 2, 2018
In running a successful auto dealership, customer retention is essential. The search for new customers can be a time-consuming and expensive endeavor. In fact, it costs as much as SEVEN times more to ...

Topics: Automotive Customer Retention, Retention Strategy, Relationship Building