Blog | The Latest from Performance Admin Corp.

How to Use Our Built-In CRM to Boost Your Dealership Marketing Efforts

Posted by Rick Knight on November 6, 2018
Congratulations! Your dealership has made a sale to a new customer! With a handshake, papers signed, and introductions made to the service department (as part of your dealership’s customer-centric ...

Topics: Dealership Loyalty, Marketing

Improving the Dealership Experience with Comfort and Convenience

Posted by Rick Knight on October 23, 2018
One of the biggest challenges faced by business owners is figuring out what customers want. Over the past several years, customers in the automotive world have spoken loud and clear: when it comes to ...

Topics: Dealership Loyalty, Customer Centric Process

Part of the Family: Demonstrating Shared Values at Your Dealership

Posted by Rick Knight on October 9, 2018
In this world of digital convenience, it’s easy to forget how important it is to integrate the human touch into every business interaction. This is especially important for car dealerships. One of ...

Topics: Customer Centric Process

Creating a Better Auto Dealer Review Process

Posted by Rick Knight on September 18, 2018
Like it or not, the digital world has finally merged into nearly every aspect of our lives. If you own or manage an auto dealership, you’ve had to evolve and change the way you do business to ...

Topics: Customer Reviews

Do You Have a Consistent Dealership Service Menu Process?

Posted by Rick Knight on September 4, 2018
Think of some of the world’s biggest brands that are known for the best customer service. Apple and Starbucks may immediately jump to mind for some people. Now think of why they’re the best. The ...

Topics: Customer Centric Process

Managing Your Customer Base and Minimizing Customer Churn

Posted by Rick Knight on August 27, 2018
The words “customer churn” are enough to make even the most successful business owner’s stomach churn. Why? Lost customers translate into higher costs spent on marketing and reaching out to get new ...

Topics: Automotive Customer Retention

Going Above the Call of Duty: Unique Services to Add to a Customer Retention Plan

Posted by Rick Knight on August 15, 2018
The automotive world is an ever-changing landscape, with digital disruptors such as Carvana changing the game, as well as auto manufacturers announcing cuts to the complimentary maintenance coverage ...

Topics: Automotive Customer Retention, Retention Strategy

Selling Maintenance Contracts in the Service Drive: Do You Have a Process in Place?

Posted by Rick Knight on August 8, 2018
We’ve said it before and it bears repeating: certified maintenance is an essential tool to help increase customer retention. When you retain customers instead of engaging in a constant race to find ...

Topics: Automotive Customer Retention, Complimentary Maintenance

Manufacturer Maintenance Coverage Will Be Reduced in 2019 — Here's How Auto Dealers Can Take Advantage

Posted by Rick Knight on August 1, 2018
Over the past several years, some auto manufacturers have reduced the amount of manufacturer maintenance coverage they provide on new vehicles. We’ve seen some manufacturers such as Chevrolet reduce ...

Topics: Complimentary Maintenance