Blog | The Latest from Performance Admin Corp.

Ensuring That Your Auto Service Appointments Get Booked and Stay Booked

Posted by Rick Knight on April 5, 2018
So your dealership is selling lots of new cars. Congratulations — but the work isn’t done! Unless you’re making sure each and every one of those new car customers is showing up for their auto service ...

Topics: Automotive Customer Retention, Retention Strategy

The Key to Auto Dealership Retention? Bring Back the Human Touch

Posted by Rick Knight on April 2, 2018
In running a successful auto dealership, customer retention is essential. The search for new customers can be a time-consuming and expensive endeavor. In fact, it costs as much as SEVEN times more to ...

Topics: Automotive Customer Retention, Retention Strategy, Relationship Building

How the New AutoTrader Features Will Affect Auto Dealerships

Posted by Rick Knight on February 16, 2018
The statistics show that when a consumer begins the car purchasing process, they spend 59 percent of that time researching vehicles online. This is why it’s so important that every dealership have a ...

Topics: Automotive Marketing, Retention Strategy, Industry News, Rewards Programs, Preventative Maintenance

New Car Sales May Wane, But Service Department Opportunities Abound

Posted by Rick Knight on February 9, 2018
It looks as though car sales may be in a slump. The Wall Street Journal Market Data Report shows that in January 2018, sales of many types of new car sales were down from one year before. These ...

Topics: Automotive Marketing, Automotive Customer Retention, Complimentary Maintenance, Retention Strategy, Dealership Loyalty, Vehicle Repurchase, Warranties

Attract and Retain More Customers With a New Digital Marketing Strategy in 2018

Posted by Rick Knight on January 12, 2018
No matter what industry you’re in, every business owner struggles with figuring out the most effective way to advertise to the public. Advertising isn’t just an effective strategy to attract the ...

Topics: Automotive Marketing, Automotive Customer Retention, Retention Strategy, Marketing

Managing Customer Data? Here’s How Your Dealership Can Take Advantage of It

Posted by Rick Knight on December 22, 2017
In the past, auto dealerships were primarily focused on spending time and money to reach out to new customers. Special sales, TV commercials, radio advertising, and snazzy magazine ads dominated the ...

Investing in Long-Term Growth for an Auto Dealership

Posted by Rick Knight on December 15, 2017
Many auto dealerships see their mission through one lens: find a strategy that piques the interest of new customers in order to bring them through the front doors. This strategy could be paying for ...

Topics: Automotive Customer Retention, Retention Strategy, Dealership Loyalty, Relationship Building

How Garrett Motors Turned Lost Customers Into a New Opportunity

Posted by Rick Knight on December 11, 2017
Garrett Motors has been a family-owned fixture in Coolidge, Arizona for over 80 years. Jim Garrett’s grandfather started the dealership back in the 1930s and today, you’ll find Jim, his wife, and his ...

Topics: Automotive Customer Retention, Complimentary Maintenance, Customer Reviews

Will Digital Disruptors Doom Auto Dealerships? (Spoiler: They Don’t Have To)

Posted by Rick Knight on November 27, 2017
In big cities, public transportation and taxi services have always played a role in getting people where they needed to go. With no room for parking and no need for long commutes, many city-dwellers ...

Topics: Dealership Loyalty