Blog | The Latest from Performance Admin Corp.

Creating a Better Auto Dealer Review Process

Posted by Rick Knight on September 18, 2018
Like it or not, the digital world has finally merged into nearly every aspect of our lives. If you own or manage an auto dealership, you’ve had to evolve and change the way you do business to ...

Topics: Customer Reviews

Do You Have a Consistent Dealership Service Menu Process?

Posted by Rick Knight on September 4, 2018
Think of some of the world’s biggest brands that are known for the best customer service. Apple and Starbucks may immediately jump to mind for some people. Now think of why they’re the best. The ...

Topics: Customer Centric Process

Managing Your Customer Base and Minimizing Customer Churn

Posted by Rick Knight on August 27, 2018
The words “customer churn” are enough to make even the most successful business owner’s stomach churn. Why? Lost customers translate into higher costs spent on marketing and reaching out to get new ...

Topics: Automotive Customer Retention

Going Above the Call of Duty: Unique Services to Add to a Customer Retention Plan

Posted by Rick Knight on August 15, 2018
The automotive world is an ever-changing landscape, with digital disruptors such as Carvana changing the game, as well as auto manufacturers announcing cuts to the complimentary maintenance coverage ...

Topics: Retention Strategy, Automotive Customer Retention

Selling Maintenance Contracts in the Service Drive: Do You Have a Process in Place?

Posted by Rick Knight on August 8, 2018
We’ve said it before and it bears repeating: certified maintenance is an essential tool to help increase customer retention. When you retain customers instead of engaging in a constant race to find ...

Topics: Complimentary Maintenance, Automotive Customer Retention

Manufacturer Maintenance Coverage Will Be Reduced in 2019 — Here's How Auto Dealers Can Take Advantage

Posted by Rick Knight on August 1, 2018
Over the past several years, some auto manufacturers have reduced the amount of manufacturer maintenance coverage they provide on new vehicles. We’ve seen some manufacturers such as Chevrolet reduce ...

Topics: Complimentary Maintenance

Continental-National: Using Certified Maintenance to Help Dealerships Build Value, Customer Retention, and Blue Sky

Posted by Rick Knight on July 25, 2018
For the past 25 years, Mark Krejci has been president of Continental-National, an F&I development company that creates and manages dealer reinsurance and other asset-building programs for automobile ...

Topics: Automotive Customer Retention

The Customer Centric Process Part 3: Bridging the Gap and Building Relationships

Posted by Rick Knight on July 1, 2018
In the past, automobile dealerships only had to compete with one another. As you drove down the road or flipped through the TV channels, you'd see one dealership with an inflatable gorilla out front ...

Topics: Customer Centric Process, Automotive Customer Retention

The Customer Centric Process Part 2: Building Value in Sales ... And Throughout Your Organization

Posted by Rick Knight on June 8, 2018
A customer centric approach isn't something a dealership simply stumbles into or takes on halfheartedly. It has to be a deliberate decision that starts with the owner and moves through the entire ...

Topics: Customer Centric Process, Automotive Customer Retention