Blog | The Latest from Performance Admin Corp.

The Customer Centric Process Part 2: Building Value in Sales ... And Throughout Your Organization

Posted by Rick Knight on June 8, 2018
A customer centric approach isn't something a dealership simply stumbles into or takes on halfheartedly. It has to be a deliberate decision that starts with the owner and moves through the entire ...

Topics: Automotive Customer Retention, Customer Centric Process

The Customer Centric Process: Delighting Customers (and Retaining Them)

Posted by Rick Knight on June 1, 2018
As we’ve moved through the first two decades of the 21st century, the auto sales landscape has changed so much as to be almost unrecognizable. Car sales are down from their peak in 2006. More and ...

Topics: Automotive Customer Retention, Customer Centric Process

The Keys to Bringing Online and Offline Car Shopping Together

Posted by Rick Knight on April 30, 2018
Years ago, when consumers wanted to shop for a new car, they’d visit one auto dealership after another, talking with salespeople and seeing where they could get the best price. The growth of the ...

Are Kia and Hyundai Warranties Enough?

Posted by Rick Knight on April 23, 2018
When you choose a car dealership to purchase a new automobile, you want to feel as though you’re being taken care of from the moment you drive off of the lot. This includes a good warranty to cover ...

Topics: Complimentary Maintenance, Warranties

Ensuring That Your Auto Service Appointments Get Booked and Stay Booked

Posted by Rick Knight on April 5, 2018
So your dealership is selling lots of new cars. Congratulations — but the work isn’t done! Unless you’re making sure each and every one of those new car customers is showing up for their auto service ...

Topics: Automotive Customer Retention, Retention Strategy

The Key to Auto Dealership Retention? Bring Back the Human Touch

Posted by Rick Knight on April 2, 2018
In running a successful auto dealership, customer retention is essential. The search for new customers can be a time-consuming and expensive endeavor. In fact, it costs as much as SEVEN times more to ...

Topics: Automotive Customer Retention, Retention Strategy, Relationship Building

How the New AutoTrader Features Will Affect Auto Dealerships

Posted by Rick Knight on February 16, 2018
The statistics show that when a consumer begins the car purchasing process, they spend 59 percent of that time researching vehicles online. This is why it’s so important that every dealership have a ...

Topics: Automotive Marketing, Retention Strategy, Industry News, Rewards Programs, Preventative Maintenance

New Car Sales May Wane, But Service Department Opportunities Abound

Posted by Rick Knight on February 9, 2018
It looks as though car sales may be in a slump. The Wall Street Journal Market Data Report shows that in January 2018, sales of many types of new car sales were down from one year before. These ...

Topics: Automotive Marketing, Automotive Customer Retention, Complimentary Maintenance, Retention Strategy, Dealership Loyalty, Vehicle Repurchase, Warranties

Attract and Retain More Customers With a New Digital Marketing Strategy in 2018

Posted by Rick Knight on January 12, 2018
No matter what industry you’re in, every business owner struggles with figuring out the most effective way to advertise to the public. Advertising isn’t just an effective strategy to attract the ...

Topics: Automotive Marketing, Automotive Customer Retention, Retention Strategy, Marketing