Get creative and get shooting!
Make sure you post a caption for each photo and video, too, and be sure to include a hashtag (or two, or three …). For those who are unfamiliar with hashtags, they’re a way to categorize your posts so that customers with certain interests can easily find them.
Hashtag a photo of a 16-year-old customer next to her new Honda with #FirstCar. Hashtags can also be witty or funny — you can encourage customers to #GoTopless with a brand-new convertible, for instance.
How Do I Make the Most of My Photos?
Some users have taken Instagram to the level of art, using its filters to create photos that look like they could have been taken by professionals. In fact, it’s worth spending time working to perfect your photos so that they provide the best possible representation of your dealership and brand.
Instagram isn’t the only way to tweak your photos, however. There are many apps available that can help with photo editing, text overlays, and more. Instagram itself has a suite of apps that let you do unique things with your photos and videos.
Instagram-friendly apps will open up a whole new way for you to interact with current customers and bring in new ones.