What Are Manufacturer Wrap Plans?
A Manufacturer Wrap Plan is a Dealer-Owned Maintenance Plan that is wrapped around a manufacturer maintenance plan so that dealerships with manufacturer maintenance can take control of service habits at their dealership.
If you’re a dealer with a Manufacturer Maintenance plan, but still suffer in the service department with inconsistent service traffic, poor service loyalty or low CP/RO counts, then this program was designed for you.
Why Do I Need a Wrap Plan?
Who are Wrap Plans for?
Manufacturer Wrap Plans are only for dealerships who have a manufacturer maintenance program in place and are looking for a solution to guaranteeservice visits back to their dealership service department.
You may be thinking, “Why pay for a maintenance plan when I already offer maintenance through the manufacturer?”
Because by including Dealer Maintenance on top of Manufacturer Maintenance, you are putting YOUR dealership in control.
The Manufacturer Maintenance plan you have now is not working as a loyalty strategy for your dealership, it’s working as a loyalty strategy for the factory. We have a solution to this problem.
How Does a Wrap Plan Work?
Dealer-Owned Manufacturer Wrap Plans combine maintenance plan strategies by adding a Dealer-Owned Maintenance Plan on top of an existing Manufacturer’s Maintenance Plan.
Your Manufacturer Maintenance Program will stay the same, so let’s say, for example, you offer a 24-Month/24,000 Mile Maintenance Program. Customers will still receive those same benefits and maintenance coverages. But,in addition to that 2-year program, your dealership can create a Dealer-Owned Maintenance strategy for 12-Month/12,000 Mile to include in addition to the Manufacturer Plan. YourWrap Plan is fully customizable, so you can include additional or extended services that are available to customers only if they return to your dealership for service during the term of Manufacturer Maintenance. It’s an added benefit for your customers and for your dealership.
The Difference a Wrap Plan Makes
The difference the added dealer-Owned plan makes is that—not only do you gain control of coverage, pricing, and reimbursement rates—but you also gain the ability to limit service retention to your dealership. Now, rather than allowing customers to redeem their maintenance incentives at any franchise auto dealer, they can only return to your dealership or dealer group for maintenance.
This service marketing strategy allows franchise auto dealers the ability to limit service retention to their dealership or dealer group by incentivizing customers to return to their dealership during the manufacturer maintenance term. As a result of service loyalty, the dealership provides those customers with an additional 12-months of Dealer-Owned Complimentary Maintenance.
Manufacturer Wrap Plan Strategy
A Popular Wrap Plan Strategy
“Service at our dealership for the first two years of manufacturer maintenance and we’ll cover year three!”
Manufacturer Maintenance Plan: 24 Months/24,000 Miles Included with Delivery
Dealer-Owned Manufacturer Wrap Plan: 12 Months/12,000 Miles
Total Maintenance Included for Service Loyal Customers: 36 Months/36,000 Miles
This strategy works for two reasons:
- It boosts the customer’s ancillary benefit by extending their maintenance coverage for an additional year (or whatever length you choose).
- It creates service retention at your dealership which is proven to build long-term relationships between the customer and the dealership and improves repurchase intentions.
Benefits of Manufacturer Wrap Plans
By wrapping a Certified Maintenance® Manufacturer Wrap Plan™ with the existing Manufacturer Maintenance incentive you are able to promote your personal dealership brand rather than just the manufacturer’s brand.
Dealer-Branded Automotive Marketing Materials
In addition, Manufacturer Wrap Plans™ include dealer-branded automotive marketing materials such as:
- Point-of-sale marketing collateral
- Personalized customer welcome kits
- Service reminders
- Online claims administration
- Lost Opportunity Transformer™ tools
- Maintenance program accounting
- Real-time Dealer Performance Reports™
Your Dealership TakesControl
Wrap Plans also provide the ability to renew customers’ expiring plans in the service drive and — most importantly — your dealership controls 100% of the money.
Plans are dealer-owned and provide full customization and ownership rights.
Dealership dictates coverage and reimbursement rates (even services the manufacturer doesn’t offer).
Your dealership receives 100% of the remaining reserve money for unused maintenance.
Limit service retention to your dealership or dealer group.
Promote new and/or pre-owned inventory with Maintenance Included.
Promote your dealership and your brand — not just the manufacturers.
Stand out from competitors who have the same manufacturer maintenance offerings.
Customer Retention Technology and Personalized Marketing Materials are included to drive customers back to your dealership for service and to track real-time retention progress 24/7.