Blog | The Latest from Performance Admin Corp.

Instagram for Dealerships: A How-To Guide

Posted by Rick Knight on June 20, 2017
By now, it's no secret — social media is essential to your dealership's branding efforts. For those who are new to social media altogether, we’ve worked to explain how to utilize social media to ...

Topics: Social Media, Automotive Marketing

Blogs for Dealerships: A How-To Guide

Posted by Rick Knight on May 17, 2017
These days, having an online presence is a must for any business, including auto dealerships. Many customers start their car shopping experience online before they ever set foot in a dealership. ...

Topics: Marketing, Relationship Building, Social Media

5 Ways to Supercharge Sales Using Your Online Presence

Posted by Rick Knight on March 23, 2017
A successful business needs a powerful online presence — and that doesn't mean setting up a website and calling it a day. An effective online presence is a dynamic one that involves constant updates ...

Topics: Marketing, Social Media

5 Best Photo Apps for Auto Dealers

Posted by Rick Knight on March 14, 2017
You already know that social media is an amazing tool to promote your auto dealership. But what’s the best way to humanize your brand so that you can connect with customers on a personal level?  Here ...

Topics: Marketing, Social Media, Technology

Facebook Pages for Dealerships: A How-To Guide

Posted by Rick Knight on February 28, 2017
If your dealership is new to social media and you’re not sure where to start, Facebook is an excellent option — it's where tech-savvy millennials go to determine where to buy their next car. It has ...

Topics: Marketing, Social Media, Automotive Marketing

Car Dealer Reviews: Why Auto Dealers Should Embrace Online Reviews

Posted by Rick Knight on December 20, 2016
As you already know, today's car buyer is more informed than ever, utilizing the internet, social media, and apps to research and, ultimately, make decisions on vehicle purchases. And a big part of ...

Topics: Automotive Marketing, Customer Reviews, Marketing, Social Media, Relationship Building

How to Utilize Social Media to Promote Your Auto Dealership

Posted by Rick Knight on December 13, 2016
We know, you've heard it before. You've GOT to be on social media. And it's true — social media has changed everything, from the way people research and buy cars to how they view dealership and brand ...

Topics: Social Media, Automotive Marketing, Marketing, Customer Reviews, Dealership Loyalty

Book Review: The Human Brand

Posted by Rick Knight on November 2, 2016
How We Relate to People, Products, and Companies In this feature, Rick Knight, President and Founder of Performance Administration Corp., will discuss what he's been reading lately, and how it ...

Topics: Automotive Customer Retention, Social Media, Marketing, Book Review

How Car-Buying Apps Are Affecting Customer Buying Behavior at the Dealership

Posted by Rick Knight on September 27, 2016
Today's Car Buyer is More Informed Than Ever In a previous post, we talked about the rise of social media and how it affects consumers choices when selecting a dealership for new car purchases or ...

Topics: Automotive Marketing, Social Media, Dealership Loyalty, Relationship Building