Blog | The Latest from Performance Admin Corp.

What Is a Google My Business Profile and Why Do You Need One?

Posted by Rick Knight on August 2, 2019
We live in a digital age in which a wealth of information about products and local businesses is available right at our fingertips. In fact, any business that hasn’t established itself online is ...

Topics: Technology, Marketing, Relationship Building, Customer Reviews, Social Media, Customer Centric Process, Google My Business

Utilizing Auto Dealership Digital Signage to Promote Your Service Department

Posted by Rick Knight on April 19, 2019
By now, your dealership has probably gone away from giant inflatables and wacky waving inflatable tube men, and moved onto more sophisticated digital marketing strategies. But while you’re building ...

Topics: Automotive Marketing, Automotive Customer Retention, Complimentary Maintenance, Technology, Service Revenue, Service Traffic, Marketing, Relationship Building, Social Media

What Are Facebook Recommendations and Why Do They Matter to Your Dealership?

Posted by Rick Knight on April 5, 2019
Have you heard that Facebook Reviews are now Facebook Recommendations? Were you paying attention to Facebook Reviews in the first place? In any case, you need a streamlined review process. Online ...

Topics: Automotive Marketing, Marketing, Customer Reviews, Social Media

Instagram for Dealerships: A How-To Guide

Posted by Rick Knight on June 20, 2017
By now, it's no secret — social media is essential to your dealership's branding efforts. For those who are new to social media altogether, we’ve worked to explain how to utilize social media to ...

Topics: Automotive Marketing, Social Media

Blogs for Dealerships: A How-To Guide

Posted by Rick Knight on May 17, 2017
These days, having an online presence is a must for any business, including auto dealerships. Many customers start their car shopping experience online before they ever set foot in a dealership. ...

Topics: Marketing, Relationship Building, Social Media

5 Ways to Supercharge Sales Using Your Online Presence

Posted by Rick Knight on March 23, 2017
A successful business needs a powerful online presence — and that doesn't mean setting up a website and calling it a day. An effective online presence is a dynamic one that involves constant updates ...

Topics: Marketing, Social Media

5 Best Photo Apps for Auto Dealers

Posted by Rick Knight on March 14, 2017
You already know that social media is an amazing tool to promote your auto dealership. But what’s the best way to humanize your brand so that you can connect with customers on a personal level?  Here ...

Topics: Technology, Marketing, Social Media

Facebook Pages for Dealerships: A How-To Guide

Posted by Rick Knight on February 28, 2017
If your dealership is new to social media and you’re not sure where to start, Facebook is an excellent option — it's where tech-savvy millennials go to determine where to buy their next car. It has ...

Topics: Automotive Marketing, Marketing, Social Media

Car Dealer Reviews: Why Auto Dealers Should Embrace Online Reviews

Posted by Rick Knight on December 20, 2016
As you already know, today's car buyer is more informed than ever, utilizing the internet, social media, and apps to research and, ultimately, make decisions on vehicle purchases. And a big part of ...

Topics: Automotive Marketing, Marketing, Relationship Building, Customer Reviews, Social Media